5+ years designing and building custom websites, WordPress & WooCommerce stores, and AI-powered web tools.
I'm a freelance web developer and designer based in Tallinn, Estonia, who designs and builds custom websites, WordPress and WooCommerce stores, interactive frontends, and AI-powered web tools.
Over 5+ years I've shipped everything from pixel-perfect marketing sites to multi-language WooCommerce stores, custom REST APIs, headless CMS architectures, and AI-powered workflow automations — contributing to 250+ projects across two of Tallinn's leading digital studios. I graduated from Tallinn University of Technology with a Bachelor's in Computer Systems Engineering.
I do the design as well as the build on most projects, which means nothing gets lost in handover. I care about code quality, performance, and real business outcomes — and I'll tell you when the cheaper option is the right one.
🟢 Currently open to freelance projects — see what I can do or drop me a line.
Frontend
HTML5 CSS3 JavaScript TypeScript React Next.js Vue Astro GSAP
Backend
PHP Laravel Node.js MySQL PostgreSQL Firebase REST APIs
CMS & eCommerce
WordPress WooCommerce Headless CMS Custom Themes Custom Plugins WPML Montonio
AI & Automation
Claude API OpenAI API Gemini API n8n Zapier
Tools & Other
Git Figma Vite Technical SEO GTM GA4 Google Search Console Microsoft Clarity Meta Pixel Google Ads
Full write-ups with the problem, the build and the stack are at ristotoldsep.eu/work.
| Project | Stack | What I built |
|---|---|---|
| PR Permanent PMU · site ↗ | WordPress · WooCommerce · AI · Google Ads | Trilingual (ET/EN/RU) theme and trainings shop with Montonio payments — plus a custom multi-provider AI chatbot plugin I built from scratch (Claude/GPT/Gemini) that answers from the studio's real price list, captures leads and logs every conversation. I also run their Google Ads and built the GTM4WP → GA4 → Ads conversion tracking behind it |
| Paavli Kvartal · site ↗ | WordPress · ACF Blocks · GSAP | Custom theme for a creative business quarter in North Tallinn — custom post types, a filterable interactive map, full-page section-snapping scroll, plus an event-importer plugin that reconstructs the source site's Next.js data stream and smart-syncs events twice daily |
| Clarte · site ↗ | WooCommerce · ACF Blocks · Tailwind | Custom WooCommerce store for a premium skincare brand — WPML multilingual, Mailchimp API integration, Vite per-block asset pipeline, full analytics stack |
| Snabb · site ↗ | WordPress · PHP · Elementor | Unified parking, car wash & EV charging platform — custom PHP Elementor widgets so the team edits complex pages themselves. 85,000+ users, 250+ locations |
| Ribaana Horm · site ↗ | WordPress · ACF · Tailwind | Fully custom theme for an Estonian real estate broker — plus a KV.ee integration plugin that imports listings daily from the XML feed, archives removed ones, and powers an AJAX-filterable listings block |
| QiNutritionist · site ↗ | Astro · Decap CMS · GSAP | Multi-language static site (EN/ET/ES) — git-based CMS for client editing, automated GitHub Actions deploys, no server to maintain |
| Serene Sleep · site ↗ | WooCommerce · Custom Theme | Premium eCommerce store for luxury silk bedding — refined UX, OEKO-TEX certified showcase |
| Uusloo · site ↗ | Laravel · Vue · Inertia.js | Full-stack SPA — Laravel backend, Vue frontend, joined by Inertia so there's no separate API to maintain |
Reaktiiv · Full Stack Developer (Current) Tallinn-based digital agency — web design, development and branding for Baltic and international clients.
vDisain · Full Stack Developer (Previous) Creative digital studio — custom websites, eCommerce builds, and brand experiences for clients across Europe and beyond.
- 🎨 Web Design & UI/UX — Conversion-focused interfaces, Figma to production
- 🛒 WordPress & WooCommerce — Custom themes, plugins, multilingual stores
- ⚙️ Full-Stack Development — End-to-end apps built to scale and built to last
- 🤖 AI Integrations & Automations — Custom API integrations, chatbots grounded in your real data, workflow automation
- 📈 SEO, AEO & GEO — Technical SEO, Core Web Vitals, full analytics setup (GTM, GA4, Search Console, Clarity, Meta Pixel), Google & Meta ads. AEO gets your content into AI answer boxes; GEO gets tools like ChatGPT and Perplexity to surface and cite your business
- 🔧 Maintenance & Support — Security, updates, performance optimisation
Always open to new projects, creative ideas, or just a conversation.
Want to know more, have a project in mind, or just want to say hello? Drop me a line →