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1. bayesian-marketing-mix-model bayesian-marketing-mix-model Public

   Bayesian MMM using Meta's Robyn — Weibull adstock + Hill saturation across 9 marketing channels

   Python

2. churn-prediction-horizons churn-prediction-horizons Public

   6-horizon churn prediction using XGBoost — behavioural, demographic, transactional, platform, social, and temporal features

   Python

3. competitive-intelligence-engine competitive-intelligence-engine Public

   Automated competitor content-gap and positioning tracker for streaming platforms using catalogue and social signals.

   Python

4. mood-masters-llm mood-masters-llm Public

   LLM-powered natural language content discovery that maps free-text mood/intent queries to a ranked content shortlist.

   Python

5. recommendation-heuristic-to-nlp recommendation-heuristic-to-nlp Public

   Evolution of a vernacular content platform's recommender from a hand-crafted heuristic ranker to an NLP-powered content recommendation model.

   Python