I’m a builder and product marketer based in Tel Aviv.
Most recently, I worked on developer and AI products and platforms at monday.com. Before that, I held product marketing roles at Wix and Lightricks.
I’m interested in product shaping, positioning, and go-to-market, especially for developer platforms and products that agents need to understand and use. I build multi-agent workflows, use them in my own work, and make automations and small tools when I need them.
Before moving into tech, I spent about a decade in journalism, going from technology reporter to editor in chief of Time Out Tel Aviv.
- TypeCue - a free, open-source macOS app that types scripts into any app as real keystrokes, for demos and screencasts.
- Agent skills - a growing collection of practical skills for agents, from finding restaurant availability to checking pharmacy stock and tracking library books.
There’s more on my website, including About and Uses. For agents, llms.txt maps the site and links to Markdown versions of its pages, while the public, anonymous, read-only MCP endpoint returns my profile and published availability as structured data.