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Build /culture-cares.html landing page for sam - #97

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sam-culture-cares
Aug 31, 2026
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ardeay merged 4 commits into
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sam-culture-cares

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@ardeay ardeay commented Aug 31, 2026

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Summary

Culture Cares Podcast × Content.One nonprofit campaign landing page. Copy verbatim from sam's brief (2026-08-31).

Nonprofit-leader-focused, conversion-oriented, listener-exclusive benefits front-and-center above the fold. CauseCircle section visually differentiated as secondary CTA per sam's build instructions.

Structure (5 sections)

  1. Hero — warm-accent eyebrow chip ("EXCLUSIVE FOR CULTURE CARES PODCAST LISTENERS"), H1, subtitle, listener-exclusive benefits card with 5-bullet list (warm-tinted border to signal exclusivity), primary royal CTA "Get my complimentary assessment" → /contact-us/?ref=culture-cares, editorial visual on desktop naming real nonprofit customers/partners
  2. Listener-Exclusive Offer — 3 detailed cards (Free Website Growth Consultation / Free AI Visibility Audit / Complimentary Migration), reinforcing CTA
  3. Why This Matters — H2 hero pull-quote + 4 nonprofit-website-value cards (get discovered / build trust / turn attention into action / stay visible as discovery changes), reinforcing CTA
  4. CauseCirclevisually differentiated per sam's brief: warm-tinted card on soft gradient background, outline-style CauseCircle CTA (not the primary royal fill), external link to https://www.causecircle.org with rel="noopener noreferrer" and external-link icon
  5. Final CTA — dark royal gradient panel with warm glow accent, primary CTA back to /contact-us/?ref=culture-cares

CTA routing per sam's spec

  • All primary CTAs/contact-us/?ref=culture-cares (query param preserved for attribution)
  • CauseCircle secondary CTAhttps://www.causecircle.org (external, target=_blank, rel=noopener noreferrer)

Design choices

  • Reuses the DEI page's warm accent (#D97757 terracotta) since this is a sibling nonprofit-facing campaign in the same visual family
  • Warm accent used sparingly and intentionally to mark listener-exclusive callouts throughout (eyebrow chips, benefits-card border, "Limited-time" flags, CauseCircle differentiation)
  • No stock photography, no demographic imagery. Editorial visuals only.
  • WCAG 2.2 AA contrast preserved throughout

Sitemap

Added /culture-cares.html row at priority 0.7.

Follow-ups flagged

  • CauseCircle brand mark — the section uses an editorial glyph (three overlapping circles suggesting community/story-collection). Swap to the real CauseCircle SVG when supplied.
  • Zesty view record for culture-cares.html — same standing manual step as prior standalones. Drop the ZUID and I'll wire it into zesty.config.json.
  • Optional: if you want a distinct Zoho form / dedicated landing intake instead of the general contact page, we can spin one up (ref=culture-cares query param already tags submissions for triage in the meantime).

Preview

https://hj5v68xn-sam-culture-cares.webengine.zesty.io/culture-cares.html?zpw=bobby

⚠️ Preview will 404 until a Zesty view record is created — same standing manual step.

Test plan

  • Listener-exclusive benefits card is above-the-fold on desktop AND mobile
  • Warm accent (terracotta) reads as "listener-exclusive" signal throughout
  • All 4 primary CTAs (hero + section 2 + section 3 + final) route to /contact-us/?ref=culture-cares
  • CauseCircle CTA routes to https://www.causecircle.org in a new tab
  • CauseCircle block visually reads as secondary — outline CTA, warm border, no dark-gradient panel treatment
  • Editorial visual on hero displays on lg+ breakpoints; hides cleanly on mobile

Culture Cares Podcast x Content.One nonprofit-focused campaign page per
sam's brief (2026-08-31).

Structure:
- Hero (above-the-fold listener-exclusive benefits card with 5-item bullet
  list, warm-accent border to signal exclusivity, primary royal CTA to
  /contact-us/?ref=culture-cares, editorial visual on desktop naming real
  nonprofit customers/partners)
- Listener-exclusive offer section (3 detailed cards: consultation, AI
  visibility audit, complimentary migration) with reinforcing CTA
- Why this matters (4 nonprofit-website-value cards: discovery, trust,
  action, AI/traditional search) with reinforcing CTA
- CauseCircle section: visually differentiated per sam's brief - warm-
  bordered card on soft gradient, outline-style secondary CTA (not
  primary royal fill), external link to www.causecircle.org with
  rel='noopener noreferrer'
- Final CTA on dark royal gradient with warm glow accent

All primary CTAs anchor to /contact-us/?ref=culture-cares for
attribution. Secondary CauseCircle CTA points external.

Placeholder: CauseCircle mark is an editorial glyph until the official
SVG is supplied - flagged as a follow-up in PR body.

Sitemap: added /culture-cares.html row.
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💾 Stage sync preview

New files to create (1):

  • webengine/views/culture-cares.html

Will add/update — differ from dev (1):

  • webengine/views/sitemap.xml

Unchanged, skipped: 0

192 mapped resources · zesty-sync

ContentOneBot added 3 commits August 31, 2026 14:28
…ntact-form

Per sam's follow-up (2026-08-31) - include the demo form directly in
the landing rather than routing to /contact-us/.

Reuses the sitewide ContentOneDemoForm Zoho endpoint (same one the
/contact-us/ page uses) with a distinct zf_referrer_name value
'culture-cares-landing' so submissions segment cleanly for campaign
attribution.

- Final CTA section restructured: same H2/subhead copy, form embedded
  directly below on the dark royal gradient in a translucent white
  card. id='contact-form' anchor target.
- 4 primary CTAs now anchor to #contact-form (hero, section 2, section
  3, nav 'Book a demo' pill)
- CauseCircle CTA still external to www.causecircle.org (unchanged)
- Footer 'Contact' link kept pointing at /contact-us/ (sitewide chrome)
- Zoho fields (Name_First, Name_Last, Email, SingleLine, MultiLine)
  match the schema verbatim - do not rename or values drop silently
- On submit, Zoho redirects to /thank-you/?type=demo (existing pattern)
…by' social proof strip

Per sam (2026-08-31):
1. Hero image: replaced the editorial gradient card on the right column
   with the supplied Culture-Cares.jpg. Wrapped in rounded-3xl w/ ring +
   warm-accent glow behind for continuity with the listener-exclusive
   visual language. eager-load + fetchpriority=high since it's LCP.
2. Social proof section added between hero and Listener-Exclusive Offer.
   Title matches sam's ask verbatim ('Trusted by leading enterprises and
   nonprofits'). Uses the same grayscale+opacity+hover pattern as the
   sitewide /-/block/client_logos.html but hardcoded here so we can
   control the title and the enterprise/nonprofit mix.

   Logos (3 enterprise + 3 nonprofit, balanced):
   - Enterprise: Sony, Singlife, Wattpad (reused from contact-us Trusted-by)
   - Nonprofit: Adjoin, AFP, Nonprofit Storytelling Conference (reused from DEI page)

   Enterprise SVGs get the brightness(0)+opacity treatment since they're
   originally reversed-white marks that need to render as dark on the
   light strip.
Per sam (2026-08-31): The Salvation Army, Sony, Phoenix Suns, kin,
wattpad, Singlife. To be reused as the default marketing-page customer
lineup unless a specific ask says otherwise.

- Dark bg (ink) so the reversed-white SVGs read cleanly alongside the
  colored marks (Phoenix Suns purple/orange, wattpad orange)
- Tagline kept as 'Trusted by leading enterprises and nonprofits' from
  sam's earlier ask (his reference screenshot uses a different tagline
  but the logo mix is the point of this update)
- Each logo sized to its own natural aspect (Sony/kin/Singlife wordmarks
  smaller h-6/7, Salvation Army/Phoenix Suns badges h-10/12, wattpad
  h-7/8) so no logo dominates the row

Salvation Army: using the_salvation_army_reversed.svg (white on dark)
since a colored red-shield SVG isn't on Zesty CDN. If sam wants the
red version, drop the asset URL and I'll swap.
@ardeay
ardeay merged commit 29677d8 into stage Aug 31, 2026
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