Brand Kit

When in doubt, use the dark mark on Mint.

Logo/       Lockup, Lockup Stacked, Wordmark, Symbol (SVG + PNG) and Usage Examples
Color/      Palette swatches (.ase) and reference strip
Imagery/    Key visuals, cropped to 4x3 and 16x9

Download everything: Code → Download ZIP at the top of this page.

Logo

Production files live in Logo/. The files in Usage Examples/ are for reference; they work as avatars in a pinch, but reach for the standard color variants first.

There are four formats:

• Logotype horizontal is the default: mark and wordmark side by side.
• Logotype stacked for when horizontal space is tight.
• Wordmark is text only, for when the mark already appears on the page.
• Mark only for avatars, favicons, and small sizes.

Color variants:

Suffix	When to use
dark	Default. Light backgrounds like Mint and white.
signal	Dark backgrounds.
pure-white	Dark backgrounds, as an alternative to signal.
black	High contrast. Special use only.
pure-black	Print. Special use only.

Color

Name	Hex	Role
Signal	#82F5AD	Primary accent: CTAs and highlights
Fold Green	#3A5E3C	Deep green for type and detail on light surfaces
Sage	#687D71	Muted green for imagery and supporting elements
Mint	#D9FCE8	Primary background
Pure White	#FFFFFF	Light surfaces
Dark	#252525	Primary mark color and dark surfaces
Black	#121718	High contrast
Pure Black	#000000	Print

Swatches are in Color/interfold-colors.ase. Load them in Illustrator, Photoshop, or InDesign via Window → Swatches → Load Swatches.

Imagery

Key visuals are in Imagery/, cropped to 4x3 and 16x9.

Typography

Face	Use	Where to get it
ABCGramercy Regular	Headings and the logotype	ABC Dinamo — commercial licence, ask before using
Office Code Pro Medium	Code, data, technical elements	nathco/Office-Code-Pro — free, SIL OFL
Inter Medium	Sans alternative for headlines and labels, mainly social	rsms.me/inter — free, SIL OFL

Office Code Pro and Inter are open source: download and install them freely. ABCGramercy is licensed per seat — do not redistribute the font files. The logotype is already outlined in the Logo/ artwork, so you only need the licence when setting new headings.

Rules

• Don't rotate the logotype.
• Don't place the mark on low-contrast backgrounds.
• Don't alter the mark or lockup proportions.
• Don't use colors outside the palette.
• Prefer dark over black or pure-black in everyday use.