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elbow-curves

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This project analyzes customer behavior in online retail using cohort analysis, **Recency, Frequency, Monetary (RFM)** metrics, and K-means clustering to segment customers. It identifies key groups like Best, At-Risk, and Average Customers, offering strategies to enhance engagement and drive loyalty.

  • Updated Nov 28, 2024
  • Jupyter Notebook

We created a report that includes what cryptocurrencies are on the trading market and how they could be grouped to create a classification system for this new investment.The data Martha provided us was not ideal, so we processed to fit the machine learning models. Since there is no known output for what Martha is looking for, we decided to use u…

  • Updated Mar 8, 2022
  • Jupyter Notebook

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